When a person enters a room and catches your eye, you notice them. Their hair, their clothes, perhaps their shoes. The faint smell of perfume, a hint of an accent. All these things perceived form an opinion and very possibly could encourage you to say something – like a simple hello.

It sounds romantic, but that’s the essence of branding.

Your branding needs to be the one catching a stray eye, making someone pause for thought, long enough to become curious and say hello. It needs, to not only start the conversation, but to create a relationship.